PostgresML

As a founding visual designer at a fast-paced startup, the primary challenge was to build a cohesive and scalable visual identity from scratch. With minimal existing designs and the need to quickly produce high-quality assets across various marketing channels, the task required both creativity and agility. The startup environment was dynamic, with tight deadlines and a small team, demanding rapid turnaround and effective collaboration.

My goal was to develop a comprehensive design library and visual style guide that could be seamlessly implemented across all marketing channels. This included social media, marketing landing pages, and trade show booth designs. The aim was to establish a strong, recognizable visual identity that would resonate with the target audience and support the company's marketing efforts.

Leveraging the creative freedom of a startup, I built a complete design library and visual style guide, setting the foundation for the brand’s visual language. This system was integrated across various platforms, ensuring consistency and cohesion in all marketing materials. Working closely with a small, agile team, we were able to rapidly produce and deploy designs, adapting to the fast-paced nature of the startup environment. Please see the Figma linked above to see the scope of my work.