Art.com

At AllPosters.com, the free-spirited sister brand of Art.com, the challenge was to create engaging and cohesive visual content that resonated with our diverse audience. With a wide array of marketing channels and a need for seamless collaboration across teams, ensuring consistent brand messaging and driving sales required innovative design solutions and effective communication with stakeholders and developers.

My primary goal was to enhance the brand’s digital presence and boost customer engagement by designing visually appealing assets. This included everything from social media content and website visuals to a comprehensive design system. Additionally, I aimed to streamline the creative process, fostering clear communication between design, development, and marketing teams to ensure all projects met business objectives and customer expectations.

During my time at Art.com, I took on a variety of creative projects, designing assets for social media, website heroes, emails, banners, and more. I contributed to the development of a robust design system and collaborated closely with stakeholders and developers to bring ideas to life. My role also extended to conducting in-house product photoshoots, ensuring a cohesive and authentic visual representation of our products. This holistic approach not only strengthened the brand’s visual identity but also drove customer engagement and sales.

Fun fact: during my time, I designed and localized over 150 emails for 10+ domains. That’s over 1,500+ Sketch and .PSD assets!